Cookies Policy

Our websites use cookies. Please read this cookie policy carefully as it contains important information about who we are and how we use cookies on our websites. This policy should be read together with our privacy notices relating to website users, customers and prospective customers which set out how and why we collect, store, use and share personal information generally in relation to website use, as well as your rights in relation to your personal information and details of how to contact us and the relevant data protection regulator if you have a complaint.  Our privacy notice can be found here.

Who are we?

This website is operated by American Battery Solutions. This policy explains how American Battery Solutions use cookies.

Our website

This cookie policy relates to your use of our website

We may link to other websites from our websites. These other websites may also use cookies or similar technologies and should have their own separate cookie polices. For privacy information relating to these other websites, please review their cookie policies.

What is a cookie

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. These help us recognize you and your device and store some information about your preferences or past use of the website.

For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of a user's internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

Your Choices about Cookies

We will ask for your permission (consent) to place cookies (other than essential cookies) or other similar technologies on your device when you visit our website.

There is a notice on our home page which describes how we use cookies and requests your consent to place cookies on your device.

You can also control and/or delete cookies being placed by configuring your browser. For more details, see You can also delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work or stop working properly. For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.

Our use of cookies

We use cookies on this website to:

  • recognize you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time);
  • obtain information about your preferences and use of our website
  • carry out surveys, research and statistical analysis to help improve our content, products and services and to help us better understand our users’ requirements;
  • target our marketing and advertising campaigns more effectively by providing interest-based content that are personalized to your interests; and
  • make your online experience more efficient and enjoyable.

For further information on cookies generally visit or

Types of cookies

The cookies we place on your device fall into the following categories:

  • Essential cookies—these cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
  • Analytical and statistical cookies—these cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
  • Functional cookies—these cookies allow our website to remember the choices you make (such as your user name, language, last action and search preferences) and provide enhanced, more personal features. They may be set by us or by third party providers whose services we have added to our pages. The information collected by these cookies is anonymous and cannot track your browsing activity on other websites.
  • Targeting cookies—these cookies may be set through our site by our advertising partners. They uniquely identify your browser and internet device to build a profile of your interests and show you relevant adverts on other sites. We will use this information to record your visit to our website, the pages you have visited and the links you have followed. If you do not allow these cookies, you will experience less targeted advertising.
  • Social media cookies—these cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Duration of cookies

The cookies we place on your device are stored for the following duration:

  • Session cookies—these allow our website to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards.
  • Persistent cookies—these are stored on your device in between browser sessions. These allow your preferences or actions across our website to be remembered. These will remain on your device until they expire, or you delete them from your cache. Details of their duration are set out below.

The cookies we use

The table below provides more information about the cookies we use and why:

The cookies we useNameThe type of cookieHow long do they last?What they do
Google Analytics_gaAnalytical and statistical_ga – Persistent lifespan of 2 years
_gid_gid / _gat – Persistent lifespan of 1 day
_gat_gat_UA- – Persistent lifespan of 2 years
_gat_UA-__utma – Persistent lifespan of 2 years
__utma__utmb – Persistent lifespan of 2 years
__utmb__utmc – Persistent lifespan of 2 years
__utmc__utmd – Persistent lifespan of 2 years
__utmd__utmv – Persistent lifespan of 2 years
__utmv__utmz – Persistent lifespan of 2 years
Pardot cookiespardotTargetingpardot – 10 yearsThe visitor cookie is composed of a unique visitor ID and the unique identifier for your account. For example, the cookie name “visitor_id12345” stores the visitor value “1010101010”, and “12345” is the account identifier. This cookie is set for visitors by the Pardot tracking code. The visitor hash cookie contains the account ID and stores a unique hash. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information. This “lpv” cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. A session cookie named “pardot” is set when you’re logged in as a Pardot user. This cookie isn’t set on a visitor’s browser.
visitor_id<accountid>visitor_id<accountid> – Persistent lifespan of 10 yearsThe visitor hash cookie contains the account ID and stores a unique hash. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information.
visitor_id<accountid>-hashvisitor_id<accountid>-hash – Persistent lifespan of 10 yearsThis “lpv” cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session.
lpv<accountid>lpv<accountid> – 10 yearsA session cookie named “pardot” is set when you’re logged in as a Pardot user. This cookie isn’t set on a visitor’s browser.
Windows Azure Cloud PlatformARRAffinityEssentialPersistent lifespan of 1 yearThis cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.
Localisation functionality cookiesWebsite#langFunctionalPersistent lifespan of 2 yearsThis cookie stores a preferred language setting to enable localisation functionality in our website.
Sitefinity Cookiessf_timezoneoffsetFunctionalsf_timezoneoffset – Session lifespanUsed to log the page visited , information about the browser session, to enable visitors to log into the website and to store the value of the UTC time zone offset for the particular visitor.
sf-trckngckie – Persistent lifespan of 180 days
ASP.NET_SessionId – Session lifespan
Cookie consentOptanonConsentEssentialOptanonConsent – Persistent lifespan of 1 yearUsed to set a cookie following acceptance of the cookie consent message.
OptanonAlertBoxClosedOptanonAlertBoxClosed – Persistent lifespan of 1 year
Account informationWhoAmI-prodUnknownWhoAmI-prod – 2 years
Me-prodMe-prod – 2 years
Doubleclick.nettest_cookieTargetingIDE – 1 yearUsed to provide ad delivery or retargeting.
cloudfare.com__cfduidEssential__cfduid –180 days lifespanUsed to detect malicious visitors to our website. May be placed on a user devices with a shared IP address to identify individual visitor and apply security settings on a per-client basis.
Lite.speccheck.comSCL TrackerFunctionalFor the duration of the session
SurveysSM_COOKIEAnalytical and statisticalSM_COOKIE– 2-year lifespanUsed for survey and questionnaire functionality on the website using third party provider
cdp_segcdp_seg – 2-year lifespan
attr_multitouchattr_multitouch – 2-year lifespan
smcx_0_last_shown_atsmcx_0_last_shown_at – 2-year lifespan
ep201 – 2-year lifespan
ep202 – 2-year lifespan
ep201Functionalep203 – 2-year lifespan
YouTube cookiesVISITOR_INFO1_LIVETargetingVISITOR_INFO1_LIVE – 8-month lifespanWe embed videos from our official YouTube channel. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
YSCYSC – 8-month lifespan
CONSENTCONSENT – 8-month lifespan
GPSGPS – 8-month lifespan
HotJar_hjAbsoluteSessionInAnalytical and statistical_hjAbsoluteSessionInProgress – Persistent lifespan of 30 minutesUsed to monitor a visitor’s behaviour on our website including the first webpage visited during a session, whether they have interacted with our feedback tool.
Progress_hjFirstSeen – Session lifespan
_hjFirstSeen_hjIncludedInPageviewSample – Persistent lifespan of 30 minutes
_hjIncludedInPageview_hjIncludedInSample – Session lifespan
Sample_hjid – Persistent lifespan of 1 year
_hjIncludedInSample_hjCachedUserAttributes – Session lifespan
Please insert description of cookies used by ABS within this format.

How to contact us

If you have any questions or concerns about the information in this notice, or about our handling of personal information more generally, or if you would like more detailed information on a particular point, you should contact us at

Changes to this cookie policy

We keep our cookie policy under regular review. Any changes we make in the future will be posted on this page.